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Riches Through Niches: How to Stand Out and Become a Sought-After Firm
The legal profession is moving inexorably toward specialization. It’s easier to market yourself and your firm when you have a tight focus, but how do you research, develop and communicate that focus? And how do you protect yourself from getting boxed in as the marketplace need for your focus area evolves?
YOU WILL LEARN HOW TO
• Organize and analyze data about your existing and past clients
• Research trends in your local legal marketplace
• Determine which areas to build up and which to reduce
• Design and execute a successful transition
• Communicate your firm’s focus in the marketplace
KEY BENEFITS
• Increased differentiation in your market
• More targeted marketing of your services
• Streamlined productivity
• Increased profitability
“Hiring [SuccessTrackESQ] has been among the best decision our firm has ever made. The overarching accomplishment we credit directly to [their] consulting work with us is our transformation from being a general practice firm to fast becoming THE state-wide leader in our niche (landlord/tenant law). ” Robert Chesson, Managing Parnter, Chesson & Schweickert, LLC
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