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Web and Social Media Marketing for Lawyers: The Eight Steps to Powerful Time Management
Marketing yourself and your firm online can feel like an inscrutable burden. From “optimized” websites to LinkedIn profiles, there seems to be an endless, ever-changing playing field to which, you’re told, you must constantly attend – or risk getting left behind. So what do you do? How can you confidently set and execute a strategy that will provide a positive return on your investment of time and money? Find out in this practical workshop designed just for lawyers.
WHAT YOU WILL LEARN
- The fundamental elements of creating an effective online “presence”
- The minimum activity level required to sustain that visibility
- What you must do in-house and what you can outsource
KEY BENEFITS
- Improved visibility on the net with targeted communities
- Increased lead generation
- Enhanced credibility as being an up-to-date firm
PRESENTERS
Bill Jawitz, Doug Brown are Practice Advisors with SuccessTrackESQ
“Several years ago I attended [a SuccessTrack seminar titled “Marketing Your Practice Online.” Prior to the seminar, I had tried to promote my website online, with mediocre results. Using [their] suggestions, I was able to hone my focus and substantially improve my web presence. I now get multiple inquiries each week from potential clients that learned about me from web searches — and I don’t spend anything on advertising.” Andrew Mitchel, International Tax Attorney www.andrewmitchel.com
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