The very first moment you’re confronted with a challenging situation – that very first instant of recognition – presents a potent but rarely appreciated opportunity to orient yourself in a more effective way than you otherwise might.
Whether it’s a relatively minor challenge such as another interruption from an important-but-prickly client, or a major challenge such as the defection of a key partner or referral source, the second the event hits your consciousness, you can either REACT to it, or RESPOND to it.
This inflection point can influence what happens from the very first seconds and minutes all the way …

