If your bio reads just like all of your competitors’, you’re squandering a critical legal marketing opportunity to distinguish yourself and to build rapport with your prospective clients and referral sources. And rapport matters a lot. Why? Because when technical competence is perceived as equivalent among potential service providers, people …Read More
5 Things Lawyers can learn from Steve Jobs Steve Jobs was known for many things – but one of the most striking to me was his ability to capture the attention of an audience, keep them tuned in to his message and take action. These are precisely the skills we …Read More
With the last of the optimists throwing in the economic towel last week, we appear to be heading to zero growth at best or a double-dip recession at worst. And much like the strange relief brought by the authoritative diagnosis of an illness after a period of anxious uncertainty, we …Read More
When you’re on trial or your vacation’s booked, and someone wants to schedule a meeting with you, what happens? You offer times that do not conflict with these non-negotiable commitments. How about when opposing counsel or a key client presses you to meet on a day you’re already committed to …Read More
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